UMO animated ad

UMO – Var finns hjälp att få? (65 sek) from Jakob Westman on Vimeo.

A new Felt Mistress project! Once again we've had the pleasure of working with Jakob Westman and the team at Kärnhuset in Sweden (click HERE to see our previous collaboration). This time it was for an animated ad and poster campaign for UMO. UMO is a website for young people with information about sex, health and relationships. The focus of this campaign is mental health and self esteem issues. We had a week to come up with three characters. They had to appeal to teens but without looking too childish or appearing to look too much like a certain type of teen (a goth or skater for instance). We came up with about 15-20 characters before finally deciding on the three below.



Louise then had another week to work her magic before we packaged them all up in a box and posted them off to Sweden. We can't believe how much life and personality Elinor Bergman, the animator, and the rest of the team gave them! It's particularly exciting for us as it's the first time we've ever seen our characters animated. The ad is topped off by a brilliant soundtrack by Patrik Arve (of Teddybears) with vocals by Britta Persson. A full list of the credits follows the photos below.



Client: UMO.se
Head of Communication: Liselotte Nordh Rubulis
Agency: Kärnhuset
Planner/Project Manager: Erik Thorsén
Account Manager: Johan Henriksson
Art Director: Jakob Westman
Copywriter: Paul Martinsson
Production Manager: Felicia Helldén Rhodin
Character Design: Felt Mistress
Louise Evans & Jonathan Edwards
Production: BLA Stockholm
Director/Producer: Petter Lennstrand
DP/Set Designer: Robert Komarek
Animator: Elinor Bergman elinorbergman.com
Post: Tomas Näslund
Music/Producer: Patrik Arve
Vocals: Britta Persson
Lyrics: Jakob Westman
Voice-over: Åsa Sandler (UMO)

UPDATE - English language version now available HERE.